This is perhaps the most dramatic manifestation of the second-generation Web. The tools of production, from blogging to video-sharing, are fully democratized, and the engine for growth is the spare cycles, talent, and capacity of regular folks, who are, in aggregate, creating a distributed labor force of unprecedented scale.
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This can all sound a little like, well, ’60s-style utopianism. After all, Marx himself believed that the industrial proletariat would revolt against the bourgeoisie, creating a state where the workers own the means of industrial production. It’s easy to see an echo of that in blogosphere triumphalism.
But it’s a mistake to equate peer production with anticapitalism. This isn’t amateurs versus professionals; it’s each benefiting the other. Companies aren’t just exploiting free labor; they’re also creating the tools that give voice to millions. And that rowdy rabble isn’t replacing the firm; it’s providing the energy that drives a new sort of company, one that understands that talent exists outside Hollywood, that credentials matter less than passion, and that each of us has knowledge that’s valuable to someone, somewhere.